The medical aid industry is highly competitive and with good reason. For these non-profit companies to remain solvent and fully settle their members’ claims, they must meet several vital criteria. Of these, the most important is to maintain a sufficiently large membership. Only in this manner can they ensure the income from premiums will be sufficient to settle all claims while maintaining the minimum solvency ratio of 25% required of every South African medical scheme. The solvency ratio is the percentage of the total premium income remaining at the end of each membership year.
To attract new members, some companies have introduced incentive schemes. These may take the form of discounted gym memberships and free movie tickets, for example. However, there is no such thing as a free lunch. These third-party “freebies” must be paid for by some means. Generally, that means higher premiums or curtailed benefits. Nevertheless, these offerings play a significant role in the competition between the nation’s 18 open medical schemes.
KeyHealth’s Key to Success
KeyHealth is a company with a history of more than half a century, so it is clear we have successfully maintained the necessary high membership figures since opening our doors in 1968. The key to our success has been an unwavering determination to offer our members the best possible value for their hard-earned cash. That’s not to say that we don’t believe in incentives. However, the KeyHealth philosophy is to add selected core benefits at no extra cost rather than turning to unrelated third parties for so-called freebies.
Our 3 Additional Benefits
Every KeyHealth medical scheme member automatically qualifies for three valuable extras, irrespective of whether they enrol in our cheapest hospital plan or enjoy our top-of-the-range, fully-comprehensive Silver option. Let’s examine each of these in more detail.
Easy-ER: This valuable add-on offers all KeyHealth members emergency medical cover for any acute injury or illness that could pose an immediate threat to life or a long-term health risk. However, it does not cover casual visits to the ER for minor problems.
Health Booster: This option offers our medical scheme members access to preventative care, such as vaccinations, baby growth assessments and contraceptive medication. It also includes early detection tests like Pap smears, mammograms, prostate-specific antigen and HIV/Aids testing. Weight-loss and maternity programmes complete this valuable free extra.
Smart Baby: Perfect for those planning a family, this free add-on kicks off with a gift of R1 290 for medical expenses or small items for the baby during pregnancy and includes the Baby & Childcare Handbook for new moms and access to ante-natal visits, vitamins, classes, ultrasound scans and the KeyHealth medical scheme’s Smart Baby Facebook group.
Explore our options and request a quote today.
